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Admission HelpDesk
BBA - Digital Marketing
BBA / BBA (Honours) / BBA (Honours with Research)
School of Business & Management
APPLY ONLINE-
Duration
3 Years
-
Eligibility
10+2 Any stream
with min. 45%
-
Selection Procedure
Merit + Personal Interview
Program Outcomes
Understanding Digital Marketing Concepts
Graduates will have a thorough understanding of key digital marketing principles, strategies, and tools used to reach and engage customers in the digital landscape.
Analytical Skills
Graduates will be able to analyze market trends, customer behavior, and campaign performance using data analytics and digital tools to inform marketing strategies.
Technical Proficiency
Graduates will demonstrate proficiency in using digital marketing tools and platforms such as SEO, SEM, email marketing, social media marketing, and content management systems.
Strategic Planning
Graduates will be capable of developing and implementing comprehensive digital marketing plans that align with organizational goals and target audience needs.
Creativity and Innovation
Graduates will be able to create compelling and innovative digital marketing campaigns that effectively communicate brand messages and engage audiences.
Communication Skills
Graduates will possess strong written and verbal communication skills necessary for crafting clear, persuasive digital marketing content and strategies.
Ethical and Legal Awareness
Graduates will understand the ethical and legal considerations in digital marketing, including data privacy, intellectual property, and advertising standards.
Customer-Centric Approach
Graduates will be skilled in understanding and addressing customer needs and preferences, ensuring customer satisfaction and loyalty in digital marketing initiatives.
Project Management
Graduates will be adept at managing digital marketing projects, including budgeting, scheduling, and resource allocation to ensure successful campaign execution.
Global Perspective
Graduates will have a global perspective on digital marketing, understanding how to effectively market products and services in diverse cultural and international markets.
Adaptability and Lifelong Learning
Graduates will demonstrate the ability to adapt to rapidly changing digital marketing trends and technologies, and commit to continuous learning and professional development.
Team Collaboration
Graduates will be able to work effectively in multidisciplinary teams, leveraging diverse skills and perspectives to achieve common digital marketing objectives.
Career Paths
Digital Marketing Specialist/Manager
Content Marketing Manager
Social Media Manager/Specialist
SEO Specialist/Manager
PPC Specialist/Manager (Pay-Per-Click)
Email Marketing Specialist
Digital Marketing Analyst
Web Analytics Specialist
E-commerce Marketing Manager
Curriculum
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Foundation of Management | 3 |
| Core | Financial Accounting | 3 |
| Core | Managerial Economics | 3 |
| Core | Introduction to Digital Marketing | 3 |
| SEC | Fundamentals of Design Thinking & UX/UI | 3 |
| DSE | Digital Marketing Strategy / Internet Technology |
3 |
| VAC | Environment Studies Sustainable Development | 2 |
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Fundamental of Marketing Management | 2 |
| Core | Cost & Management Accounting | 3 |
| Core | Search Engine Optimization (SEO) | 3 |
| Core | Business Statistics | 3 |
| SEC | Content Marketing Strategy | 3 |
| DSE | Principles of Website Planning & Development and CMS (Content Management System) / Creative Development in digital space |
3 |
| AEC | Business English Communication | 2 |
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Introduction to Research Methodology | 3 |
| Core | Search Engine Marketing (PPC Marketing)- Google Ads | 3 |
| Core | Strategic Management | 2 |
| Core | Legal Aspects of Business | 3 |
| SEC | Social Media Marketing | 3 |
| Project | Mini Project | 3 |
| DSE | Key Digital Marketing KPIs & Metrics and Data Analysis / Data Analysis with R |
3 |
| VAC | Human Values and Ethics | 2 |
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Human Resource Management | 3 |
| Core | Fundamentals of Financial Management | 4 |
| Core | Advertising | 3 |
| Core | Digital Sales and E-Commerce Optimization | 3 |
| DSE | Affiliate Marketing / Data Visualization with Power BI |
3 |
| SEC | Emerging Trends and Technologies in Digital Marketing | 2 |
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Introduction to Taxation | 3 |
| Core | Organization Behavior | 3 |
| AEC | Entrepreneurship Development | 3 |
| VAC | Legal and Ethical Considerations in Digital Marketing | 2 |
| DSE | International Marketing / Tourism Marketing |
3 |
| SEC | Email Marketing, Mobile Marketing and Lead Generation | 3 |
| Course Category | Course Title | Credits |
|---|---|---|
| Core | Project Management | 3 |
| DSE | Customer Behavior / Sales Management | 3 |
| Internship | Industry Internship | 14 |
Tuition Fee
₹ 1,00,000
Note
*
#Program Proposed from
Session 2026-27
Apply for admissions at Jaipur National University
APPLY ONLINE
1800-102-1900 
admissions@jnujaipur.ac.in Internship Opportunities
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