MBA in Retail Management

School of Business & Management

An MBA in Retail Management is tailored for individuals aspiring to excel in the dynamic and competitive retail industry. This program provides a comprehensive understanding of retail operations, consumer behavior, merchandising, and strategic management specific to the retail sector. Students learn to navigate the challenges of the modern retail landscape, including e-commerce integration, customer experience enhancement, and supply chain optimization. The curriculum emphasizes critical aspects such as store management, inventory control, pricing strategies, and market trends. Through a combination of theoretical knowledge and practical applications, graduates emerge with the skills necessary to lead retail businesses effectively. They are prepared to make data-driven decisions, implement innovative marketing strategies, and create seamless customer experiences, ensuring success in various retail environments, from brick-and-mortar establishments to e-commerce platforms. The MBA in Retail Management equips individuals with the insights and tools needed to drive growth, adapt to changing consumer preferences, and thrive in the ever-evolving retail industry.

Learning Perspective

Develop a strong Industry Interface through Industrial Training and Visits.

JNU Jaipur is one of the best MBA colleges in Rajasthan. It inculcates practices for effective management and establishes the ability to lead in difficult environments.

Key Information


2 Years


Graduation in any stream with good score in all India level apitude test like MAT/CAT/CMAT/XAT/CET

Selection Procedure

Entrance Test + PI


As per University norms


The teaching pedagogy is based on the following:-

  • Simulation and smart class concepts, Case study analysis, seminars, workshops, event management and industrial tours.
  • The projects, group assignments and presentations enable students to acquire the skills of handling business situations and understanding the principles of team work.

Programme Structure

  • Management Accounting
  • Quantitative Techniques for Management
  • Managerial Economics
  • Computer Application in Management
  • Environmental and Disaster Management
  • Principles and Practices of Management
  • Organization Behavior & Design
  • Business Communication
  • Human Resource Management
  • Corporate Finance
  • Marketing Management
  • Operations & Production Management
  • Research Methodology
  • International Business Management
  • Management Information Systems
  • Indian Ethos and Business Values
  • Strategic Management
  • Entrepreneurship & Managerial Skill Development
  • Industrial Summer Training Project
  • E-Business
  • Elective: Retail Management
  • Introduction to Retailing
  • Store Operations Management
  • Retail Strategies
  • Project Management
  • Data Communication and Networking
  • Sectorial Project
  • Business & Legal Environment
  • Elective: Retail Management
  • Store Location, Store Layout , Design & Visual Merchandising
  • Retail Buying & Merchandise Management
  • Retail Selling & Customer Service