MBA (Dual Specialization) MBA - Dual

School of Business & Management

The School of Business & Management is one of the best dual specialization in MBA colleges that offers specialization in two functional areas of management between Human Resources, Marketing and Finance, i.e., students can choose to specialize in either HR & Marketing, HR & Finance, or Marketing & Finance.

Learning Perspective

By imparting specializations in two functional areas, the course seeks to provide those management skills to the student that make them more adaptable to and employable in the corporate sector. The course offered at one of the best dual specialization in MBA colleges has a strong industry interface and industry- oriented pedagogy designed to develop critical skills needed for specific fields through case study analysis, workshops, seminars and industrial visits. It integrates theory and practice in a multi-functional framework to handle complex management issues through Project Work and Field Assignments with the help of this course, the students are geared to grasp complex theoretical formulations and their applications in ground realities through simulation models.

Key Information

Duration

2 Years

Eligibility

Graduation in any stream with good score in all India level apitude test like MAT/CAT/CMAT/XAT/CET

Selection Procedure

Entrance Test + PI

Scholarship

As per University norms

Pedagogy

The teaching pedagogy adapted at one of the best dual specialization in MBA colleges is based on the following: -

  • Simulation and smart class concepts,
  • Case study analysis, seminars, workshops, event management and industrial tours.
  • The projects, group assignments and presentations enable students to acquire the skills of handling business situations and understanding the principles of team work.

Programme Structure

  • Management Accounting
  • Principles and Practices of Management
  • Organizational Behavior and Design
  • Quantitative Techniques for Management
  • Managerial Economics
  • Business Communication
  • Information Technology in Management
  • Environmental and Disaster Management
  • Industrial Project/ Industrial Visit-I
  • Human Resource Management
  • Corporate Finance
  • Operation & Production Management
  • Research Methodology
  • Marketing Management
  • Data Communication and Networking
  • Entrepreneurship & Managerial Skill Development
  • Indian Ethos and Business Values
  • Industrial Project/ Industrial Visit-II
  • Strategic Management
  • Business and Legal Environment
  • Industrial Project III-Summer Internship Project/ Comprehensive –Specialization Viva
    • Elective: Marketing
    • Consumer Behavior
    • Advertising & Brand Management
    • Marketing of Services
    • International Marketing
    • Strategic Marketing
    Elective: Human Resource
    • Human Resource Development System & Strategies
    • Human Resource Planning
    • Industrial Relations
    • Competency Mapping and Talent Management
    • Empowerment and Participative Management
    Elective: Finance
    • Financial Restructuring
    • Security Analysis and Portfolio Management
    • Financial Derivatives
    • Foreign Exchange Management
    • Strategic Cost Management and Control
  • E-Business
  • Project Management
  • Industrial Project IV (Preferred to be taken by a student in Industry where he/she would opt to take permanent placement)/Comprehensive –Specialization Viva Elective: Marketing
    • Retail Management
    • Sales And Distribution Management
    • Customer Relationship Management
    • Industrial Marketing
    • Integrated Marketing Communication
    • Product Management
    Elective: Human Resource
    • Training and Development
    • International Human Resource
    • Organizational Development
    • Strategic Compensation Management
    • Strategic Human Resource Management
    • Performance Management
    Elective: Finance
    • Management of Financial Services & Institutions
    • International Accounting
    • International Financial Management
    • Corporate Tax Management
    • Investment Management
    • Management Control System

Career Prospects

  • Abundant Opportunities in Operation Management, Research & Development, Supply Chain & Logistics Management, Hospitality Management and various other verticals in Manufacturing & Service Industry.
  • Innumerable avenues in Finance Management such as Banks, Financial Consultancies, Financial Institutions, Consumer and Investment Banking, Institutional Finance, Merchant Banking, Corporate and International Finance.
  • Wide ranging career options in Industries like Retail, Tourism, Banking, Hospitality, Media, PR & Advertising, Consultancy, and Market Research.
  • Various other lucrative career options are available in International Business Management, Consultation and Entrepreneurship.
  • Exciting career options in Human Resource Management, Talent Acquisition and Training & Development.

Important Links for Admissions

Connect with JNU Admissions

Call 1800-102-1900

Email admissions@jnujaipur.ac.in