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MBA in Fashion management

School of Fashion Design

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  • Duration

    2 Years

  • Eligibility

    Bachelor's degree in any discipline

  • Selection Procedure

    Entrance Test + Personal Interview -PI

Pedagogy

The pedagogy of the MBA in Fashion Management program at JNU is designed to foster critical thinking, creativity, and practical skills necessary for success in the fashion business landscape. Key components of the pedagogical approach include:

  • Interactive Lectures

    Covering business management concepts, fashion industry trends, case studies, and best practices.

  • Industry Projects

    Hands-on projects and case studies in collaboration with fashion companies to apply theoretical knowledge to real-world scenarios

  • Guest Lectures

    Industry experts and professionals share insights, experiences, and current trends in the fashion business domain.

  • Internships

    Opportunities for internships and industry placements to gain practical experience and network with professionals in the field.

  • Workshops and Seminars

    Conducted by industry practitioners on topics such as fashion marketing, retail management, branding, and entrepreneurship.

  • Research and Thesis

    Encouraging students to conduct research on contemporary issues and trends in fashion management, culminating in a thesis project.

Course Modules

  • Fashion Brand Management - Brand Development
  • Marketing & Strategic Management - Market Analysis
  • Apparel Production Technology - Manufacturing Efficiency
  • Human Resource Management - Talent Management
  • Retail Management E-Business - Store Operations
  • Sales and Distribution Management - Distribution Channels
  • Luxury Management - High-End Market
  • Fashion Forecasting - Trend Prediction
  • Advertising and Branding - Promotional Strategies
  • Visual Merchandising - Display Techniques
  • Research Methodology - Data Analysis
  • Consumer and Industrial Buying Behaviour - Purchasing Patterns

Program Outcomes

Strategic Management

Develop skills to lead and manage fashion businesses with strategic planning and decision-making.

Brand Management

Gain expertise in building and maintaining strong fashion brands.

Marketing Expertise

Master marketing techniques tailored for the fashion industry.

Trend Analysis

Learn to analyze market trends and consumer behavior to drive business growth.

Sustainability Practices

Implement sustainable and ethical practices in fashion management.

Global Perspective

Understand global fashion markets and their dynamics.

Entrepreneurial Mindset

Equip yourself with skills to start and manage fashion-related businesses.

E-commerce & Digital Strategy

Develop expertise in digital marketing and online business management for fashion brands.

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Career Paths

Fashion Brand Manager

Retail Buyer

Fashion Marketing Specialist

Product Manager

Supply Chain Manager

Merchandising Manager

Fashion Business Consultant

Sustainability Manager

E-commerce Manager

Luxury Brand Manager

Curriculum

Course Category Course Title Credits
Core Management Accounting 4
Core Introduction to Global Fashion Industry 4
Core Managerial Economics 4
Core Basics of Textiles 4
Core Basics of Garment Construction (Practical) 3
DSE Principles and Practices of Management 3
DSE Computer Application in Management
SEC Sustainable Development 2
Total 24

Course Category Course Title Credits
Core Human Resource Management 4
Core Apparel Production Technology 4
Core Marketing Management 4
Core Digital Design(PRACTICAL) 3
Core Research Methodology 4
DSE Fashion Brand Management 3
Enterprises System Management
SEC Fashion Orientation 2
VAC Sustainable Fashion and Ethical Practices 2
Total 24

Course Category Course Title Credits
Core Strategic Management 4
Core Fabric Structure,Materials andits Applications (PRACTICAL) 3
Core Consumer and Industrial Buying Behaviour 4
Core Fashion Industry Internship and Training (4-6 weeks) 6
DSE Security Analysis and Portfolio Management 3
Fashion Forecasting
SEC Selling & Negotiatin Skills 2
Total 22

Course Category Course Title Credits
Core Visual Merchandising 4
Core Dissertation (Project) 6
DSE Retail Management 3
Advertising and Brand Management
SEC Luxury Management 2
Total 15

Tuition Fee

₹135,050

Note *Lab & Library fee will be charged separately
#Program Proposed from Session 2024-25

Scholarship

As per University norms

Write to us to check for your eligibility

Apply for admissions at Jaipur National University

APPLY ONLINE
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JEST 2025

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Frequently Asked Questions

Typically, candidates must have a bachelor's degree in any field (fashion, business, or related disciplines) from a recognized university. Some programs may also require work experience in the fashion industry.

You'll develop leadership, strategic management, brand building, financial planning, marketing, trend forecasting, and sustainability practices, with a strong focus on the fashion industry.

Graduates can pursue careers as fashion brand managers, retail buyers, fashion marketers, product managers, e-commerce managers, and consultants in fashion businesses, or even start their own fashion ventures.

Some institutions may prefer candidates with relevant work experience in the fashion or business sectors, but it's not always mandatory. Check with individual institutions for specific requirements.

The duration typically ranges from 1 to 2 years, depending on whether it’s a full-time or part-time program.

The course provides in-depth knowledge of the fashion industry, prepares you for managerial roles, enhances your creativity with business acumen, and opens up global opportunities in a dynamic sector.

Yes, individuals from any undergraduate background can apply, as long as they have an interest in fashion and a desire to pursue a career in the industry. Some programs may offer introductory courses to bridge the gap.

Subjects include Fashion Marketing, Brand Management, Retail Management, Fashion Merchandising, Trend Analysis, Supply Chain Management, Finance, and Entrepreneurship, among others.

Many MBA in Fashion Management programs offer global internships, collaborations with international fashion brands, and exchange programs, providing ample exposure to the global fashion industry.

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