Focusing on the evolving dynamics between organizations and their stakeholders in an increasingly digital and globalized world. Key topics include the impact of social media on brand image, crisis communication, corporate social responsibility, and reputation management. Researchers examine the role of storytelling, transparency, and ethical practices in building trust. Additionally, the influence of artificial intelligence, data analytics, and influencer marketing in shaping communication strategies is a growing area of interest. The field also explores organizational communication practices, leadership communication, and internal communications to foster employee engagement and corporate culture.