MBA in Digital Marketing

School of Business & Management

An MBA in Digital Marketing is a dynamic and specialized program catering to individuals aiming to excel in the rapidly evolving landscape of online marketing. This program combines core business management principles with in-depth knowledge of digital strategies, social media, analytics, and emerging technologies. Students delve into topics such as search engine optimization, content marketing, social media advertising, and data-driven decision-making. The curriculum is designed to empower graduates with the skills to harness the full potential of digital platforms, create impactful marketing campaigns, and analyze digital metrics to optimize performance. Armed with a strategic understanding of the digital ecosystem, MBA graduates in Digital Marketing are well-equipped to lead marketing teams, drive brand visibility, and adapt to the ever-changing digital landscape, ensuring organizations effectively engage with their target audiences in an increasingly interconnected and technologically driven marketplace.

Learning Perspective

Develop a strong Industry Interface through Industrial Training and Visits.

JNU Jaipur is one of the best MBA colleges in Rajasthan. It inculcates practices for effective management and establishes the ability to lead in difficult environments.

Key Information


2 Years


Graduation in any stream with good score in all India level apitude test like MAT/CAT/CMAT/XAT/CET

Selection Procedure

Entrance Test + PI


As per University norms


The teaching pedagogy is based on the following:-

  • Simulation and smart class concepts, Case study analysis, seminars, workshops, event management and industrial tours.
  • The projects, group assignments and presentations enable students to acquire the skills of handling business situations and understanding the principles of team work.

Programme Structure

  • Management Accounting
  • Quantitative Techniques for Management
  • Managerial Economics
  • Computer Application in Management
  • Environmental and Disaster Management
  • Principles and Practices of Management
  • Organization Behavior & Design
  • Business Communication
  • Human Resource Management
  • Corporate Finance
  • Marketing Management
  • Operations & Production Management
  • Research Methodology
  • International Business Management
  • Management Information Systems
  • Indian Ethos and Business Values
  • Strategic Management
  • Entrepreneurship & Managerial Skill Development
  • Industrial Summer Training Project
  • E-Business
  • Elective: Digital Marketing
  • Search Engine Marketing and Search Engine Optimization
  • Social Media Marketing
  • E- Mail Marketing, Mobile Marketing and Video Marketing
  • Project Management
  • Data Communication and Networking
  • Sectorial Project
  • Business & Legal Environment
  • Elective: Digital Marketing
  • Digital Entrepreneurship
  • Project Management for Digital Marketing Firms
  • Affiliate Marketing and Google Ad-sense