It play a crucial role in developing novel food products that cater to evolving consumer preferences for health, convenience, and sustainability. Food product formulation involves combining ingredients innovatively to create nutritious, flavorful, and appealing products. This process integrates scientific evaluation, including nutritional analysis, to ensure the products meet health standards and labeling regulations. By balancing creativity with functionality, food technologists develop safe and sustainable food solutions that address modern dietary needs while enhancing consumer satisfaction.