The objective of the programme is to prepare students for careers in teaching and research and also for positions outside academics, which require advanced research and analytical capabilities. The programme is conducted as per the UGC guidelines wherein the six month coursework is mandatory.

Broad Areas of Research:

  • Leadership behaviour of Managers in I.T. Industy : A Study of Selected Enterprises
  • Effective Management of Cold Chains for Frozen Food Products: A Study of Selected Retail Outlets
  • Measuring Brand Effectiveness Through Customer Contact points in Service Organizations with Special Reference to Telcos
  • Relevance of Indian Ethos to the Field of Management: A Study of Selected Organizations
  • Employee Retention Practices in the Indian Business Process Outsourcing Industry
  • COMPETITIVE MARKETING STRATEGIES OF BANKS IN INDIA (A Study of selected Public, Private and Foreign Banks in Jaipur City)
  • A Study of Impact of Organised Retailing on Unorganised Retailing in India
  • Job Satisfaction Among Bank Employees in India ( A Case Study of the Employees of Bank of Baroda in Rajasthan)
  • Factors Determining Excellence in Business : A Study of Selected Listed Companies in India
  • Approaches to Operational Excellence in Manufacturing Sector - A Study of Auto Industry
  • A Study on Financial Performance of Small Industrial Development Bank of India
  • Impact of Changing Organizational Culture and Leadership Approaches on Total Quality Management Practices in Construction Companies in Kuwait
  • A Cpmparative Study of Customer Satisfaction at HyperCity & Vishal Mega Mart in Bhopal City vis-a-vis Customer Expectations with Specific Reference to Apparels
  • A Critical Study of Marketing Practices of Selected Cement Companies in Western UP
  • Problems & Prospects of Microfinancing in India (with reference to Lucknow District of Uttar Pradesh)
  • Impact of Value Drivers on Performance of Mid-size Hotels in National Capital Region (NCR)
  • Online Banking and Customer Satisfaction in Selected Public and Private Sector Banks in Jaipur City
  • An Analytical Study of The Buring Behaviour of Two-Wheeler Customers In Rajasthan
  • Changing Consumer Preferences in Retail Sector : A Comparative Study of Organized and Unorganized Retailing with Special Reference to Mass Grocery Products in Jaipur City
  • An Analytical Study of Private Labels and National Brands on Consumer Behavior in Delhi
  • A Study of Total Quality Management Practices and Educational Leadership in Teacher Education Institutions in National Capital Region
  • A Study of the Relationship among Customer Perceived Service Quality and Perceived Value on Customer Satisfaction of Life Insurance Services of LIC and HDFC Life in Rajasthan
  • Communication Effectiveness of Advertising on Consumer Buying Behaviour (A Study with Special Reference to Toilet Soaps and Detergents)
  • Logistics Management of Agricultural Products (Food Grains) in Rajasthan
  • Job Satisfaction of Employees in Life Insurance Companies of India (A Comparative Study of the Life Insurance Corporation and ICICI Prudential Life Insurance)
  • Management of Finance in Primary Agricultural Co-operative Credit Societies in Rajasthan
  • Impact of Consumer Sales Promotion on Preferences and Brand Equity Perceptions (with regard to Beverages)
  • A Comparative Study of Customer Relationship Management in Telecom Industry in Rajasthan
  • Impact of Cluster Development Approach in the Performance of MSME Sector in Rajasthan
  • Analysis of Promotional Marketing Strategies & Performance of Software Companies in Madhya Pradesh
  • A Study of Visual Merchandising on Apparel’s Consumer Buying Behaviour in Organized Retailing in Jaipur City
  • A Comparative Study of Training and Development on the Performance of Employees of Public & Private Sector Banks
  • A Comparative Study of the Effectiveness of Marketing Mix Elements on Customer Acquisition and Retention in Private Sector Banks
  • A Study of Job Satisfaction and Occupational Stress of Higher Education Institutions
  • Human Resource Development (HRD) Practices in Technical Institutes in Rajasthan ( A Case Study of Selected Government and Private Engineering Institutes)
  • Job Satisfaction of Employees Working in Business Process Outsourcing Industry in NCR (National Capital Region)
  • Impact of Behavioural Training for Middle-Level Managers of Telecom Sector in India
  • A Study on Impact of Advertising and Sales Promotional Schemes on Consumption of Beverages
  • A Comparative Study of Public Distribution System in Haryana and Gujarat
  • A Comparative Study of Rationale and Effectiveness of Psycho-Geriatric Medical Practitioners in Mental Healthcare of Senior Citizens in Gujarat
  • A Comparative Analysis of Corporate Social Responsibility Practices and their Impact on Customer Satisfaction with Reference to State Bank of India and Bank of Baroda
  • Customer Relationship Management in Indian Banking Industry : A Comparative Study of Selected Private Sector Banks and Public Sector Banks of India
  • A Study of Impulse Buying Behaviour of Consumers in the Shopping Malls of Jaipur City
  • Impact of Management of Employee Relations on Employee Retention in IT Industry of NCR Region
  • Comparative Study of the Small Manufacturing Enterprise in Mumbai and the Nelson Mandela Bay Metropolitan Areas with Special Emphasis on Cluster Development
  • Role of Entrepreneaurial Support System in Promoting Entrepreneurship in Jammu and Kashmir an Empirical Study
  • Study of Public Perception about Health Hazards and Risks by Electromagnetic Emission from Cell Phones and Base Stations in India
  • A Critical Study of Decision Making Process in the Project Management of Facades for the Tall Buildings in U.A.E
  • Impact of Stress on the Performance of the Employees in Private Life Insurance Companies in India
  • A Study of Consumer Behaviour of Online Shopping Purchase Decisions
  • Consumer Satisfaction and Awareness about Telecom Regulations in Rajasthan
  • Effectiveness of Strategic Decisions in Managing International Business of UAE Oil and Gas Industries
  • Effect of Social Advertisement and Social Marketing Campaign on Youth Awareness and Perception
  • Comparative Study of Human Resource Practices of Selected Private Dairy Companies of Jaipur with Mother Dairy , Delhi
  • A Study of the Impact of Quality of Work Life on Employee Job Satisfaction in the Travel Industry in National Capital Region
  • Role of Internal Communication in Employee Engagement in the IT Industry in India
  • To Analyse Antecedents and Consequences of Employee Engagement, in Reference to Organized Retail Segment, National Capital Region, India

Duration: Minimum 3 Years


Master's Degree in Management/Commerce and allied subjects with at least 55% marks

Selection Procedure:

Entrance Test and Personal Interview