The school offers specialization in two functional areas (between HR, Marketing & Finance).

The programme is oriented to educate and train the students in the management skills so as to make them more adaptive in the competitive corporate sector. The semester-wise exposure to simulate theories with practical aspects, inclusion of innovations, the core elements of the teaching-learning process and rigorous corporate interactions makes them more employable.

Salient features

  • The course aims to impart specialization in two functional areas thereby, imparting those management skills in the student, which makes them more adapted and employable in corporate sector.
  • The course has strong Industry interface and Industry oriented pedagogy designed to develop critical skills needed for specific fields through Case Study Analysis, Workshops, Seminars and Industrial visits.
  • It integrates theory and practice in multi-functional framework to handle complex management issues through Project Work & Field Assignments.
  • In this course, the students are geared to grasp complex theoretical formulations and their applications to ground realities through Simulation Model.

Duration: 2 Years

Eligibility:

Bachelor's Degree (any stream) with good score in All India Level Aptitude test like MAT/ CAT/ CMAT/XAT/CET etc.

Selection Procedure:

ET+GD/PI

Syllabus

Programme Outcome
 
Electives
  • I Semester

    Management Accounting
    Management Process and Organizational Behaviour
    Marketing Management
    Quantitative Techniques for Management
    Managerial Economics
    Business Communication
    Information Technology in Management
    Environmental and Disaster Management
    Industrial Project/ Industrial Visit-I
  • II Semester

    Human Resource Management
    Financial Management
    Operations & Production Management
    Research Methodology
    International Marketing
    Data Communication and Networking
    Entrepreneurship and Small Business Management
    Business Ethics and Values
    Industrial Project/ Industrial Visit-II
  • III Semester

    Strategic Management
    Economic and Legal Environment of Business
    Industrial Project - III (Summer Internship project)/ Comprehensive Specialization- Viva Voce

    Electives : 6 subject papers

    (Specialization Area- Finance, Human Resource, Marketing, Retail Management and Rural Management)
  • IV Semester

    E-Business
    Project Management
    Industrial Project IV (Sector specific Project Work)/ Comprehensive Specialization- Viva
    (Preferred to be taken by a student in an industry where he/she would opt to take permanent placement)

    The student will opt for 3 Electives from the same specialization subject area (For that specialization area where 3 electives were opted in Semester III) &1 Elective of Information Technology specialization.

    Electives: 6 subject papers

    (Specialization Area- Finance, Human Resource, Marketing, Retail Management and Rural Management)
  • Marketing

    Consumer Behaviour
    Advertising and Brand Management
    Retail Management
    Marketing of Services
    Sales And Distribution Management
    Customer Relationship Management
    Industrial Marketing
    Integration Marketing Communication
    Marketing Research
    Product and Brand Management
    Strategic Marketing
  • Human Resouce Management

    Human Resource Development System & Strategies
    Human Resource Planning
    Training and Development
    International HR and Cross Cultural Management
    Organizational Development
    Strategic Compensation Management
    Industrial Relations
    Competency Mapping and Talent Management
    Strategic Human Resource Management
    Performance Management
    Empowerment and Participative Management
  • Finance

    Financial Restructuring
    Management of Financial Services & Institutions
    Security Analysis and Portfolio Management
    Financial Derivatives
    International Accounting
    International Financial Management
    Corporate Tax Management
    Investment Management
    Foreign Exchange Management
    Strategic Cost Management and Control
    Management Control System
  • Retail Management

    Retail Marketing
    Information Technology in Retail Management
    Retail Stores and Operation Management
    International Retailing
    Franchising and Legal Issues in Retail Management
    Retail Sales Techniques and Promotions
    Visual Merchandising and Communication
    Retail Branding and Strategy
    E-Retailing and CRM
    Mall and Risk Management
  • Rural Management

    Rural Economy and Development
    Rural Banking
    Rural Marketing
    Micro Financing Initiation in Rural Sector
    Non –Formal Education for Rural Development
    Socio-Cultural Changes and Developments –Rural Sector
    Health and Welfare in Rural Segment
    Agri-Business Management
    Natural Resource Management Facilitating Rural Development
    Entrepreneurship & Technology for Developing Rural Sector
    NGOs and its HRD in Rural Sector

Career Prospects

Career Prospects

  • Abundant Opportunities in Operation Management, Research & Development, Supply Chain & Logistics Management, Hospitality Management and various other verticals in Manufacturing & Service Industry .
  • Innumerable avenues in Finance Management such as Banks, Financial Consultancies, Financial Institutions, Consumer and Investment Banking, Institutional Finance, Merchant Banking, Corporate and International Finance.
  • Wide ranging career options in Industries like Retail, Tourism, Banking, Hospitality, Media, PR & Advertising, Consultancy, and Market Research.
  • Various other lucrative career options are available in International Business Management, Consultation and Entrepreneurship.
  • Exciting career options in Human Resource Management, Talent Acquisition and Training & Development.