MBA (DUAL SPECIALIZATION)
The school offers specialization in two functional areas (between HR, Marketing & Finance).
The programme is oriented to educate and train the students in the management skills so as to make them more adaptive in the competitive corporate sector. The semester-wise exposure to simulate theories with practical aspects, inclusion of innovations, the core elements of the teaching-learning process and rigorous corporate interactions makes them more employable.
- The course aims to impart specialization in two functional areas thereby, imparting those management skills in the student, which makes them more adapted and employable in corporate sector.
- The course has strong Industry interface and Industry oriented pedagogy designed to develop critical skills needed for specific fields through Case Study Analysis, Workshops, Seminars and Industrial visits.
- It integrates theory and practice in multi-functional framework to handle complex management issues through Project Work & Field Assignments.
- In this course, the students are geared to grasp complex theoretical formulations and their applications to ground realities through Simulation Model.
Duration: 2 Years
Eligibility: Bachelor's Degree (any stream) with good score in All India Level Aptitude test like MAT/ CAT/ CMAT/XAT/CET etc.
Bachelor's Degree (any stream) with good score in All India Level Aptitude test like MAT/ CAT/ CMAT/XAT/CET etc.
Selection Procedure: ET+GD/PI
I SemesterManagement AccountingManagement Process and Organizational BehaviourMarketing ManagementQuantitative Techniques for ManagementManagerial EconomicsBusiness CommunicationInformation Technology in ManagementEnvironmental and Disaster ManagementIndustrial Project/ Industrial Visit-I
II SemesterHuman Resource ManagementFinancial ManagementOperations & Production ManagementResearch MethodologyInternational MarketingData Communication and NetworkingEntrepreneurship and Small Business ManagementBusiness Ethics and ValuesIndustrial Project/ Industrial Visit-II
III SemesterStrategic ManagementEconomic and Legal Environment of BusinessIndustrial Project - III (Summer Internship project)/ Comprehensive Specialization- Viva Voce
Electives : 6 subject papers(Specialization Area- Finance, Human Resource, Marketing, Retail Management and Rural Management)
IV SemesterE-BusinessProject ManagementIndustrial Project IV (Sector specific Project Work)/ Comprehensive Specialization- Viva
(Preferred to be taken by a student in an industry where he/she would opt to take permanent placement)
The student will opt for 3 Electives from the same specialization subject area (For that specialization area where 3 electives were opted in Semester III) &1 Elective of Information Technology specialization.
Electives: 6 subject papers(Specialization Area- Finance, Human Resource, Marketing, Retail Management and Rural Management)
MarketingConsumer BehaviourAdvertising and Brand ManagementRetail ManagementMarketing of ServicesSales And Distribution ManagementCustomer Relationship ManagementIndustrial MarketingIntegration Marketing CommunicationMarketing ResearchProduct and Brand ManagementStrategic Marketing
Human Resouce ManagementHuman Resource Development System & StrategiesHuman Resource PlanningTraining and DevelopmentInternational HR and Cross Cultural ManagementOrganizational DevelopmentStrategic Compensation ManagementIndustrial RelationsCompetency Mapping and Talent ManagementStrategic Human Resource ManagementPerformance ManagementEmpowerment and Participative Management
FinanceFinancial RestructuringManagement of Financial Services & InstitutionsSecurity Analysis and Portfolio ManagementFinancial DerivativesInternational AccountingInternational Financial ManagementCorporate Tax ManagementInvestment ManagementForeign Exchange ManagementStrategic Cost Management and ControlManagement Control System
Retail ManagementRetail MarketingInformation Technology in Retail ManagementRetail Stores and Operation ManagementInternational RetailingFranchising and Legal Issues in Retail ManagementRetail Sales Techniques and PromotionsVisual Merchandising and CommunicationRetail Branding and StrategyE-Retailing and CRMMall and Risk Management
Rural ManagementRural Economy and DevelopmentRural BankingRural MarketingMicro Financing Initiation in Rural SectorNon â€“Formal Education for Rural DevelopmentSocio-Cultural Changes and Developments â€“Rural SectorHealth and Welfare in Rural SegmentAgri-Business ManagementNatural Resource Management Facilitating Rural DevelopmentEntrepreneurship & Technology for Developing Rural SectorNGOs and its HRD in Rural Sector