BBA Marketing & Automobile Management (UG)
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School of Logistics & Aviation Management

BBA Marketing & Automobile Management

  • Duration

    3 years

  • Seats


  • Eligibility Criteria

    10+2 or its equivalent

  • Selection Procedure

    Direct admission (Admission based on academic record)

What is Automobile Management?

Automobile Management is the study of managing automobile dealership at different levels.. BBA in Automobile Management is the unique professional course designed for aspiring students who want to either take up a role in dealership or have aspirations to partner with various automobile makers. The programme is to prepare the future managers in automobile industry.


Indian automobile industry is one of the biggest industries in the world.

India is one of the prominent exporters of automobile. Year 2017 had witnessed a growth of 16.26% increase in export.

It is to be noted that Indian production across all the line of automobile products has increased by 5.41 % in year 2017. Companies like JSW Energy, TATA Motors, Tesla Inc., Kia Motors, BMW, Hero Motor Corp, Ford Motor Corp etc. have planned an expansion in their Indian manufacturing product line.

Last year to more than 4 million units, outpacing Germany’s 3.8-million vehicle sales, which rose by a modest 2.8% in the same period.

Global sales of passenger cars are forecast to hit 78.6 million vehicles in 2017 and will increase in coming future.

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP).

Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.

The Indian automotive aftermarket is estimated to grow at around 10-15 per cent to reach US$ 16.5 billion by 2021 creating 65 million additional jobs opportunities in near future.

What will you be taught?

Introduction to Management, Business Economics , Business Mathematics Strategy, Corporate Foresight & Business Model, Introduction to Automobile Industry, Business Finance, Auto Finance, Auto Insurance.

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